In a word, yes, but as Google have a habit of doing well online, we think its certainly worth paying attention to. Despite their success in the search market, Google has made previously unsuccessful attempts to enter the social market with Google Wave and Google Buzz. Google+ appears to be a product of the lessons they've learned over the years and following an impressive launch they have amassed over 10 million users in the first 3 weeks. Still in its infancy, Google+ may be a new concept but its one that we reckon has huge potential, particularly for online businesses.
Watch this space...
Google doesn't currently accept applications for company profiles on Google+. But keep an eye out as a selection of business tools will be opening up to everyone later this year, and in the meantime a selection of companies will be invited to take part in a pilot test of the features. We'll keep you posted!
Despite this, there are several useful tools that mean Google+ is good for business: