Do your homework
Make sure you choose the right designer with the ability to bring your business aspirations to life. Take your time and have a look at different agencies, their work will vary significantly and its important you choose a designer that you like.
Discuss your options, what looks good to you may not look good to others, so getting the opinions of others is a wise move before choosing your agency. Have a browse through an agency's portfolio, anyone worth their salt will be keen to showcase their talents.
Manage your money
Be realistic about your budget, great design does not have to cost the earth but you will almost always find you get what you pay for and saving a few pounds in the short term may cost you much more further down the line.
If your budget is tight, look at your options, you might want to phase the project over a number of months to allow you to afford your chosen agency without the threat of large upfront costs. Look for an agency who is willing to work with you and your budget and help you plan your marketing successfully.
Check out the competitionIf your chosen agency isn't busy with other clients, alarm bells should be ringing. Good designers are hard to find and will be in demand so be patient. The design process involves a lengthy stretch of research, design, revision and refinement before anything is even put in front of you. Getting it right is definitely worth waiting for as you are building a brand that should see you and your business well into the future, don't rush your decision.
Get Involved
We don't expect you to start sketching out ideas or trawling through font libraries, but building a close working relationship with your designer is so important. No one knows your business better or has more passion for it than you do, working with your designer to ensure that your brand is reflective of your business goals and ambitions will add huge value to your finished product and leave you with a brand that will see you through the years to come whilst you concentrate on making the business a real success.
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