Businesses often rush into creating their branding without looking at the bigger picture... How do I want my business to be perceived? Does my branding reflect the core business values? Where do I see the business in five or ten years time? Time is normally of the essence and as time is money mistakes can through hasty decisions. The following is food for thought designed to save you time and money...
Do your homework
Manage your moneyCheck out the competition
Chances are, some of your competitors are getting it right, have a look at who is successful and try and pinpoint what is working for them and how you can emulate this within your own business.
It is important that your branding fits into your industry and works with your ethos and products or services but it is also important, to find a balance and make sure that you stand out in the crowd. A good agency will inherently understand this balance and ensure you make the right impression.
Give it time